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Graduate Certificate in Online Shopping Ad Placement
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关于这门课程
100%在线
随时随地学习
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2个月完成
每周2-3小时
随时开始
无等待期
课程详情
- Fundamentals of Online Advertising
- Search Engine Marketing (SEM) for E-commerce
- Social Media Advertising for Online Shopping
- Programmatic Advertising and Real-Time Bidding (RTB)
- Online Shopping Ad Placement Strategies and Optimization
- A/B Testing and Conversion Rate Optimization (CRO) for Ads
- Data Analytics and Reporting for Online Ad Campaigns
- Google Ads & Shopping Campaigns
- Advanced Targeting and Retargeting Techniques
- Legal and Ethical Considerations in Online Advertising
职业道路
Career Role Description PPC Specialist (Online Shopping Ads) Manages and optimizes Pay-Per-Click campaigns focusing on driving sales through online shopping platforms.
Requires strong analytical and data-driven decision-making skills.
E-commerce Marketing Manager (with Ad Placement Focus) Develops and executes comprehensive digital marketing strategies, with a key focus on online shopping ad placement and performance across multiple channels.
Requires strategic planning and leadership skills.
Digital Marketing Analyst (Shopping Ads) Analyzes campaign performance data to identify areas for improvement in online shopping ad placement and ROI.
Requires advanced analytical skills and experience with data visualization tools.
SEO Specialist (E-commerce & Shopping Ads) Optimizes website content and structure to improve organic search rankings for e-commerce products, complementing paid shopping ad strategies.
Requires understanding of both SEO and PPC principles.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是：
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后，您将获得结业证书。
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