Certified Specialist Programme in Literacy for Digital Marketing
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- Digital Marketing Fundamentals & Literacy
- SEO (Search Engine Optimization) Strategy & Keyword Research
- Content Marketing & Digital Storytelling for Literacy
- Social Media Marketing & Community Building
- Data Analytics & Performance Measurement in Digital Literacy Campaigns
- Paid Advertising & Digital Literacy Campaign Management
- Email Marketing & Automation for Improved Literacy Outcomes
- Website Optimization for Accessibility & Digital Literacy
- Legal & Ethical Considerations in Digital Marketing & Literacy
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Career Role Description Digital Marketing Specialist (Literacy Focused) Develops and executes digital marketing strategies with a strong emphasis on clear, concise, and engaging content creation for diverse audiences.
Manages SEO, SEM, and social media campaigns.
Content Marketing Manager (Literacy & Digital) Creates and manages high-quality content across various digital platforms, ensuring strong literacy skills underpin all marketing materials to maximize engagement and conversion.
Oversees content calendars and strategies.
SEO Specialist (Literacy & Digital Marketing) Optimizes website content and structure for search engines, ensuring strong literacy skills enhance website copy for improved search rankings and user experience.
Conducts keyword research and analysis.
Social Media Manager (Literacy & Digital Marketing) Manages social media presence across multiple platforms, crafting engaging content and fostering community growth.
Requires exceptional communication and literacy skills to connect with target audiences effectively.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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