Advanced Skill Certificate in Programmatic Advertising Regulations
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- Programmatic Advertising Compliance and Regulations
- Data Privacy in Programmatic Advertising: GDPR, CCPA, and other relevant laws
- Transparency and Disclosure in Programmatic Advertising: Brand Safety and suitability
- Ad Fraud Detection and Prevention in Programmatic Environments
- Programmatic Advertising Measurement and Attribution
- The Role of Ad Tech Platforms and SSP/DSP in Regulatory Compliance
- Understanding and Implementing Programmatic Advertising Best Practices
- Legal and Ethical Considerations in Automated Bidding
- International Programmatic Advertising Regulations
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Job Role Description Programmatic Advertising Specialist Manages and optimizes programmatic ad campaigns across various platforms, ensuring maximum ROI.
Focuses on real-time bidding (RTB) and demand-side platforms (DSPs).
Programmatic Media Buyer Responsible for buying and managing programmatic inventory, negotiating deals, and ensuring campaign performance meets KPIs.
Expertise in programmatic advertising technologies essential.
Programmatic Account Manager Builds and maintains relationships with clients, providing strategic guidance on programmatic campaigns and analyzing campaign performance.
Deep understanding of ad serving and ad tech is key.
Data Analyst - Programmatic Advertising Analyzes large datasets to identify trends and optimize programmatic campaigns.
Proficient in data visualization tools and statistical analysis.
Strong skills in data analysis and reporting are paramount.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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