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Professional Certificate in Programmatic Advertising Legislation
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- Programmatic Advertising Fundamentals and Regulations
- Data Privacy and Compliance in Programmatic Advertising (GDPR, CCPA, etc.)
- Transparency and Disclosure in Programmatic Media Buying
- Ad Fraud Detection and Prevention in Programmatic Ecosystems
- Contract Law and Programmatic Advertising Agreements
- Programmatic Advertising Technology and its Legal Implications
- International Programmatic Advertising Legislation
- Intellectual Property Rights in Programmatic Advertising
CareerPath
Role Description Programmatic Advertising Specialist Manages programmatic advertising campaigns across multiple platforms, optimising for key performance indicators (KPIs) and ensuring compliance with advertising legislation.
Requires expertise in DSPs, SSPs, and data analysis.
Programmatic Media Buyer Focuses on buying digital advertising inventory programmatically, leveraging data to achieve the best possible ROI.
Strong understanding of programmatic advertising technologies and bidding strategies is crucial.
Programmatic Account Manager Builds and maintains relationships with clients, managing their programmatic advertising campaigns and providing strategic guidance.
Excellent communication and client management skills are essential.
Data Scientist (Programmatic Advertising) Analyzes large datasets to optimise programmatic campaigns, identifying trends and making data-driven decisions to improve campaign performance.
Advanced statistical modelling skills are required.
Ad Operations Specialist (Programmatic) Ensures the smooth operation of programmatic advertising campaigns, handling technical issues and optimising campaign delivery.
Knowledge of ad serving platforms and trafficking is vital.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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