Certified Specialist Programme in Programmatic Ad Attribution Models
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- Introduction to Programmatic Advertising and Attribution
- Programmatic Ad Attribution Models: A Deep Dive
- Data Sources and Measurement in Programmatic Attribution
- Key Metrics and Reporting in Programmatic Advertising Attribution
- Advanced Attribution Modeling Techniques (e.g., Multi-touch, Algorithmic)
- Marketing Mix Modeling (MMM) and its Integration with Programmatic Attribution
- Cross-Device and Cross-Channel Attribution
- Fraud Detection and Prevention in Programmatic Attribution
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Career Roles in Programmatic Ad Attribution Models (UK) Description Programmatic Media Buyer (PPC, Programmatic Advertising) Manages programmatic ad campaigns, optimizes bids, and tracks performance across various platforms, focusing on attribution modeling.
Data Analyst - Programmatic Attribution (Attribution Modeling, Data Analysis) Analyzes large datasets to understand campaign performance, develop attribution models, and provide actionable insights to improve ROI.
Specializes in programmatic advertising.
Marketing Technologist (MarTech) - Programmatic Focus (Programmatic Advertising, Marketing Technology) Implements and manages marketing technology stack, including programmatic advertising platforms, integrating attribution solutions for holistic campaign measurement.
Digital Marketing Manager - Programmatic Specialist (Programmatic Advertising, Digital Marketing) Leads and oversees programmatic advertising strategies, including planning, execution, and optimization, deeply involved in attribution modeling choices and impact analysis.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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