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Certificate Programme in External Communication
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- Principles of External Communication
- Media Relations and Public Relations
- Crisis Communication Management
- Digital Communication Strategies and Social Media Marketing
- Content Creation and Storytelling for External Audiences
- Measurement and Evaluation of Communication Campaigns
- Internal Communication and its impact on External Perception
- Reputation Management and Brand Building
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Career Role Description Public Relations Manager (External Communications) Develop and execute PR strategies, manage media relations, and build brand reputation.
Highly relevant for building strong external communications.
Communications Officer (External Communications, Public Relations) Craft compelling narratives for diverse audiences across multiple channels; essential for effective external communication.
Digital Marketing Specialist (External Communications, Content Marketing) Develop and implement digital marketing campaigns, manage social media presence, and analyse performance data; crucial for contemporary external communication.
Media Relations Specialist (External Communications, Public Relations) Build and maintain relationships with journalists and media outlets, securing positive media coverage.
A cornerstone of successful external communications.
Content Creator (External Communications, Content Marketing) Develop high-quality content across various formats (video, blog posts, social media updates) to engage audiences and support marketing goals; integral to modern external communication strategies.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- NotAccreditedRecognized
- NotRegulatedAuthorized
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- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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