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Graduate Certificate in Digital Marketing Strategies for Contracting Professionals
-- ViewingNowThe Graduate Certificate in Digital Marketing Strategies for Contracting Professionals is a vital ten-unit program designed to meet the surging industry demand for specialized digital expertise. As the contracting sector evolves, this course equips learners with critical skills in online lead generation, data analytics, and strategic content creation.
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- Digital Marketing Fundamentals for Contractors
- Search Engine Optimization (SEO) for Construction Businesses
- Social Media Marketing Strategies for Contracting Professionals
- Content Marketing and Lead Generation for the Construction Industry
- Paid Advertising (PPC) Campaigns for Contractors
- Email Marketing and CRM for Construction Businesses
- Data Analytics and Reporting in Digital Marketing for Contractors
- Website Design and User Experience (UX) for Construction Companies
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Career Role Description Digital Marketing Manager (Construction) Develop and execute digital marketing strategies for construction companies, focusing on lead generation and brand building.
Requires expertise in SEO, PPC, and social media marketing.
SEO Specialist (Contracting) Optimize websites and content for search engines to improve organic rankings and drive traffic for contracting businesses.
Involves keyword research, on-page optimization, and technical SEO.
PPC Manager (Construction Industry) Manage paid advertising campaigns across various platforms (Google Ads, Bing Ads) to generate leads and increase brand awareness within the construction sector.
Requires strong analytical skills.
Social Media Marketing Specialist (Contractors) Develop and implement social media strategies to engage target audiences, build brand reputation and generate leads for contracting firms.
Expertise in various social media platforms is essential.
Content Marketing Manager (Building & Construction) Create and curate engaging content (blog posts, case studies, videos) to attract and retain customers in the construction and contracting industries.
Strong writing and storytelling skills are crucial.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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