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Career Advancement Programme in Online Advertising Legislation
-- ViewingNowOnline Advertising Legislation: Navigate the complex world of digital advertising compliance. This Career Advancement Programme is designed for marketing professionals, legal teams, and anyone working in digital media.
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๊ณผ์ ์ธ๋ถ์ฌํญ
- Introduction to Online Advertising Legislation
- Data Privacy and Online Advertising: GDPR, CCPA Compliance
- Misleading Advertising and Consumer Protection Laws
- Online Advertising and Intellectual Property Rights
- The Role of Self-Regulation in Online Advertising
- Online Advertising and Competition Law
- Enforcement and Penalties for Non-Compliance
- Ethical Considerations in Online Advertising: Transparency and Accountability
- Case Studies in Online Advertising Legislation
๊ฒฝ๋ ฅ ๊ฒฝ๋ก
Career Role Description Online Advertising Account Manager Manage client relationships, campaigns, and budgets within the UK online advertising landscape.
Requires strong client communication and campaign optimization skills.
PPC Specialist (Pay-Per-Click) Develop and execute PPC strategies across Google Ads and other platforms, focusing on maximizing ROI.
Requires in-depth knowledge of keyword research, bidding strategies, and campaign analysis.
SEO Specialist (Search Engine Optimization) Improve organic search rankings through on-page and off-page optimization techniques.
Requires expertise in technical SEO, content marketing, and link building within the UK digital market.
Social Media Marketing Manager Develop and implement social media strategies across multiple platforms, focusing on engagement, brand building, and lead generation in the UK's competitive social media market.
Data Analyst - Online Advertising Analyze campaign data to identify trends, optimize performance, and provide actionable insights for improved ROI in online advertising within the UK context.
Requires strong analytical and reporting skills.
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