Certified Professional in Digital Customer Relationship Management
-- viewing nowThe Certified Professional in Digital Customer Relationship Management course is a comprehensive program designed to empower professionals with the skills required to excel in the digital customer relationship landscape. This course highlights the importance of harnessing digital tools and strategies to build, manage, and enhance customer relationships.
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Course details
• CRM Technology Implementation and Integration
• Data Analytics and Customer Insights for CRM
• Customer Journey Mapping and Personalization
• Omnichannel Customer Engagement & Management
• Social CRM and Community Management
• CRM Measurement and Reporting
• Customer Service and Support Optimization using CRM
• Salesforce CRM Administration (or other relevant CRM platform)
• Ethical Considerations and Data Privacy in CRM
Career path
Job Title (Digital CRM) | Description |
---|---|
Digital CRM Manager | Leads and implements strategies for improving customer experience using digital channels. Requires strong analytical skills and expertise in CRM systems. |
CRM Analyst (Digital Focus) | Analyzes customer data to identify trends and opportunities for enhancing customer engagement through digital CRM platforms. Data-driven role requiring strong analytical and reporting skills. |
Digital Marketing CRM Specialist | Develops and executes targeted digital marketing campaigns leveraging CRM data for personalization and enhanced customer journeys. Requires knowledge of marketing automation and CRM integration. |
Customer Success Manager (Digital CRM) | Manages customer relationships using digital CRM tools, ensuring customer retention and satisfaction. Focuses on proactive engagement and problem-solving. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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