Certified Professional in Digital Customer Relationship Management

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The Certified Professional in Digital Customer Relationship Management course is a comprehensive program designed to empower professionals with the skills required to excel in the digital customer relationship landscape. This course highlights the importance of harnessing digital tools and strategies to build, manage, and enhance customer relationships.

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About this course

With the ever-increasing demand for digital transformation in various industries, acquiring this certification will provide a significant competitive advantage for career advancement. The course content includes mastering the latest digital platforms, utilizing customer data for personalized experiences, implementing effective customer engagement strategies, and understanding the impact of AI and machine learning on customer relationships. Upon completion, learners will be equipped with essential skills to lead digital CRM initiatives and drive business growth in today's dynamic digital world.

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Course details

• Digital Customer Relationship Management (CRM) Strategy & Planning
• CRM Technology Implementation and Integration
• Data Analytics and Customer Insights for CRM
• Customer Journey Mapping and Personalization
• Omnichannel Customer Engagement & Management
• Social CRM and Community Management
• CRM Measurement and Reporting
• Customer Service and Support Optimization using CRM
• Salesforce CRM Administration (or other relevant CRM platform)
• Ethical Considerations and Data Privacy in CRM

Career path

Job Title (Digital CRM) Description
Digital CRM Manager Leads and implements strategies for improving customer experience using digital channels. Requires strong analytical skills and expertise in CRM systems.
CRM Analyst (Digital Focus) Analyzes customer data to identify trends and opportunities for enhancing customer engagement through digital CRM platforms. Data-driven role requiring strong analytical and reporting skills.
Digital Marketing CRM Specialist Develops and executes targeted digital marketing campaigns leveraging CRM data for personalization and enhanced customer journeys. Requires knowledge of marketing automation and CRM integration.
Customer Success Manager (Digital CRM) Manages customer relationships using digital CRM tools, ensuring customer retention and satisfaction. Focuses on proactive engagement and problem-solving.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CERTIFIED PROFESSIONAL IN DIGITAL CUSTOMER RELATIONSHIP MANAGEMENT
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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