Certified Specialist Programme in Ad Retargeting
-- viewing nowThe Certified Specialist Programme in Ad Retargeting is a comprehensive course designed to equip learners with the essential skills necessary to excel in the field of ad retargeting. This program focuses on the importance of ad retargeting in today's digital marketing landscape, where businesses strive to re-engage potential customers who have previously shown interest in their products or services.
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Course details
• Audience Segmentation & Targeting: Defining target audiences, utilizing custom audiences, and lookalike audiences for effective retargeting.
• Ad Creative Best Practices for Retargeting: Designing compelling visuals and copy that resonates with previous website visitors.
• Platform-Specific Retargeting Strategies (Google Ads, Meta Ads): Deep dive into setting up and optimizing campaigns on major ad platforms.
• Measuring & Analyzing Retargeting Campaigns: Key performance indicators (KPIs), attribution modeling, and data analysis for campaign optimization.
• Advanced Retargeting Techniques: Dynamic retargeting, frequency capping, and retargeting sequences.
• Retargeting Budget Optimization and ROI: Strategies for maximizing ROI and efficiently allocating retargeting budgets.
• Legal and Ethical Considerations in Ad Retargeting: Compliance with data privacy regulations (GDPR, CCPA) and responsible advertising practices.
Career path
Certified Specialist Programme in Ad Retargeting: UK Career Roles | Description |
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Ad Retargeting Specialist | Develops and implements comprehensive retargeting strategies, utilising advanced analytics to optimize campaign performance and maximize ROI. Manages budgets and reporting for multiple clients. |
Digital Marketing Manager (Retargeting Focus) | Leads the retargeting function within a wider digital marketing team. Oversees campaign execution, collaborates with designers and developers, and reports on key performance indicators (KPIs). Strong leadership and project management skills required. |
PPC Specialist (Retargeting Expertise) | Focuses on paid search advertising with a specific concentration on retargeting strategies across various platforms. Highly proficient in utilizing platforms like Google Ads and Bing Ads. |
Data Analyst (Retargeting Campaigns) | Analyzes large datasets to identify trends and insights relevant to retargeting campaign optimization. Creates detailed reports and dashboards to inform strategic decision-making. Proficiency in SQL and data visualization tools is essential. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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