Graduate Certificate in Data Analysis for Web Analytics
-- viewing nowThe Graduate Certificate in Data Analysis for Web Analytics is a comprehensive course designed to equip learners with essential skills in data analysis, web analytics, and digital marketing. In today's data-driven world, there is an increasing demand for professionals who can analyze and interpret complex data sets to make informed business decisions.
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Course details
• Data Collection and Tracking: Implementing tracking codes, tag management, and data governance.
• Google Analytics 4 (GA4) Mastery: Deep dive into GA4 features, reporting, and data analysis techniques including event tracking and custom reports.
• Data Visualization and Reporting: Creating effective dashboards and reports using tools like Tableau and Data Studio.
• Web Analytics for E-commerce: Analyzing sales funnels, conversion rates, and customer behavior for e-commerce websites.
• A/B Testing and Experimentation: Designing and running experiments to optimize website performance and user experience.
• Data Mining and Predictive Modeling for Web Analytics: Applying predictive analytics techniques to understand user behavior and predict future trends.
• Advanced Segmentation and Attribution Modeling: Using advanced techniques to identify valuable user segments and understand marketing attribution.
Career path
Data Analysis for Web Analytics: UK Job Market Insights
Career Role | Description |
---|---|
Web Analytics Manager | Leads and develops web analytics strategies, providing actionable insights to improve online business performance. Requires strong data analysis and reporting skills. |
Digital Marketing Analyst | Analyzes digital marketing campaign performance using web analytics tools, identifying areas for optimization and growth. Focuses on ROI and user behaviour. |
Data Scientist (Web Focus) | Applies advanced data analysis techniques to large web datasets, building predictive models and uncovering key trends for business decision-making. Requires programming skills. |
Business Intelligence Analyst (Digital) | Transforms raw web analytics data into actionable business insights, supporting strategic planning and operational efficiency. Excellent communication skills essential. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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